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Client: Ocado
Project: Value worth talking about - TV, DOOH, OOH, Press, social, online, radio  
Idea: We transformed unscripted Ocado customer testimonials into playfully animated characters of the food they sell. What started as a social campaign, ended up being their top performing social of all time - which resulted in secondary campaign launched on TV. 





We interviewed customers across the country about Ocado USP’s and chose quotes with the best character potential  
Running on Cargo